The situation:

Air France KLM, member of Skyteam, has been historicaly in Russia. CBA NVM has beenasked to develop a corporate magazine that will be distributed to Air France KLM russianclients and passengers.

The solution:

Even if Air France and KLM are workng as one company, they are still two different brands.So we created this magazine as a mirror. Face A and face B. One side for AF and one side forKLM.And as the target of this magazine is half B2B, half B2C, we created a mixed content.Half business oriented, half leisure.

What we did :

  • Editorial Concept
  • Editorial Design
  • Copywriting