The situation :

Le Courrier de Russie is the only french speaking media dealing only with Russia. For more than 15 years it has been a traditionnal printed newspaper but it changed last year with a new full digital version. In order to amplify that shift, Le Courrier de Russie asked CBA NVM to reshape entirely its visual identity. 

The solution :

Due to its full Digital new positionning, we chose a minimal, impactful and responsive design based on the C and R of « courrier » and « Russie ». We applied a strong color palette with a deep blue and electric red in order to stand out from the competition. Furthermore, blue and red are common colors for France and Russia.

What we did :

  • Brand Identity
  • Visual Identity System