The situation:

In 2019 Michelin is celebrating 130 years of history. And 110 years ago Michelin brandentered the Russian market and set out on its path of success.In order to celebrate this anniversary, Michelin Russia asked CBA NVM to create thebook « Michelin in Russia ».

The solution:

Due to the rich history of the brand, its leading position and its technological inovations, wedecided to craft a 3 parts book : Yesterday with the 20th century, today and tomorrow asthe future begins today.

What we did:

  • Editorial Concept
  • Editorial Design
  • Copywriting