The mission :
Molochniy Gurman launches a new local dairy product brand for the Russian market. For this launch, Molochniy Gurman has called on CBA NVM’s teams in Russia for the branding and packaging portion of the range.
The solution :
We focused on the strength of taste and the special pleasure provided by those products. So we created the “Milk with a face” concept. An emotional positioning built on the enjoyment of the taste of dairy products.
What we did :
- Brand Identity